Ruthie Davis is a modernist at the forefront of the new movement called Smart Fashion. This fall ’05 she launched DAVIS by Ruthie Davis, her signature collection of designer women’s shoes that she calls, “Hi-Tec Hi-Fashion”. Taking high-tech materials like Carbon Fiber, Titanium and Graphite, she shapes these elements into sexy avant-garde stilettos, wedges, and platforms.

Davis likes to take a quality and functional product and transform it into something more fashion forward and consumer relevant. When at REEBOK, she was known as a “Cool Hunter” (circa 1996), someone who identifies trends and translates them within the consumer product and marketing arenas. As Director of the REEBOK CLASSIC division, she pushed the envelop by launching “Classic Derivatives” which were reinvented, more fashion forward versions of the classic white sneakers that soon became Reebok’s hottest and best selling styles. As Vice President of Design and Marketing at UGG® AUSTRALIA, the East Coast transplant Davis took the California UGG surf brand and turned it into the hottest fashion accessory on all coasts. She repositioned UGG as fashion, added new updated styles and took a marketing strategy that included seeding UGGs on the Hollywood crowd and launching a first time glossy national advertising campaign in books like Vogue and O Magazine. The rest is fashion history. As Vice President of Footwear Design and Marketing at TOMMY HILFIGER, Davis found that a large number of consumers who loved the brand were junior girls causing her to concept and launch “Tommy Girl Shoes”, consisting of more fashionable preppy styles for the younger and hipper set.

Now with the creation of her signature Designer Collection and her ownership of RADesign Inc., a women’s fashion footwear design and marketing firm, Ruthie Davis is poised to impact the footwear landscape once again by channeling her industry and product knowledge and know-how to create, design and market her own designer label.

Davis has an MBA degree in Entrepreneurship from Babson Graduate School of Business and a liberal arts education from Bowdoin College, where she studied English Literature and Visual Arts.

She lives and works in New York City.